Portfolio
Welcome to a collection of pieces I’ve loved working on. Over the years, I’ve had the privilege of telling all sorts of stories. Below, you’ll find a curated selection of the articles, essays, and editorial projects that keep me curious. Feel free to have a browse through the archives.
Culture
FOOD & DRINK
Hungry in Hamilton
On-trend flavours, classicbaked goods and a lot ofother delicious thingshappening in the Waikato.
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Business
ENTERPRISES
Soft Sell
New Zealand deer down is being turned into luxury apparel, and itsdevelopers say there’s a fine future ahead for this rare, costly fibre.
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ENTERPRISES
Cut and Dried
Slices of New Zealand fruity goodness are feeding homesick Kiwis andnewfound fans overseas, thanks to an innovative Nelson company.
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ENTERPRISES
Raising the bar
Business boomed for mum-and-dad chocolatiers Bennetts of Mangawhai – and nowtheir offspring are playing a big part in the company’s sweet success.
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Travel
STAY
Vietnam: Capella Hanoi
Hanoi Opera House, which helped inspirethe hotel’s flamboyant decor, is just downthe tree-lined boulevard. Early risersshould stroll the couple of blocks to Hoan Kiem lakefront to watch...
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Bay of Plenty
Taste Local
A Bay of Plenty festival celebrates innovative fare crafted from the best of the region.
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Gisborne
Gisborne Gold
Nature’s best is showcased on the East Coast, a region brimming with fruits of the vine, autumn adventure trails and overflowing bags of seasonal abundance.
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Calgary
Blue Sky City
Slow your hurry to the Rockies and check out one of the sunniest and friendliest spots in Canada.
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+British Columbia
Let it snow
Even a bad day’s skiing at Big White Ski Resort is simply stunning.
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Vietnam
Food & Water
Centuries after spice and ceramic merchants converged on Hoi An,the Vietnamese river city still trades in the exotic.
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Taupō
Weekend in Taupō
Take the plunge and immerse yourself in this outdoor adventures playground.
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Napier
All summer long
Dominated by its sacred maunga rising proudly at the end of oneof Aotearoa’s most beautiful beaches, the Bay of Plenty’s largestcity is a holiday hotspot that will have everyone jumping for joy.
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Books | EDITING | Signages
BOOKS
Project Kiwi
On-trend flavours, classicbaked goods and a lot ofother delicious thingshappening in the Waikato.
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EDITING
A Rocky Road
On-trend flavours, classicbaked goods and a lot ofother delicious thingshappening in the Waikato.
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SIGNAGES
Park Signages
On-trend flavours, classicbaked goods and a lot ofother delicious thingshappening in the Waikato.
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Read all about it
A small sample of published features and interviews, with thanks to the wonderful humans who shared their stories.
© 2026 Sue Hoffart. All rights reserved.